SME Growth | Marketing | Branding
There is no substitute for real experience and knowledge in marketing, advertising, and PR. I feel bad for small brick-and-mortar businesses who hire “Marketing Officers” who think that “marketing” is simply social media, or online. Post a few Facebook updates and call it “marketing”, LOL. In the same light, I am disgusted at “social media managers” and “digital marketers” who parade as “Marketing Experts” and think that every marketing or
It has been 5 years since my TEDx talk, and I still keep reading, learning, practicing, and observing other speakers. I am still a huge fan of the TED concept, and how I’ve known a lot of the people I follow from watching TED videos online. In the TED format, in under 18 minutes, every speaker gets to captivate an audience, capture their interest, educate them, entertain them, and leave
Time and again, I see photographers, designers, writers, makeup artists, filmmakers, bakers, and all “professional artists” whine about their clients thinking that they should just lower their prices. They go all-out defensive and say that what the people are really paying for, when they hire an artist, is not just something that can be done fast and easy. Instead, they are buying years of study, practice/ expertise, professionalism, materials, even
(Me dancing my I-just-booked-another-6-figure-deal dance.) Whenever I meet with clients, I always make sure I’m dressed well and that I present myself well. There’s no point being in the business of corporate events and PR if I can’t even impress my client with my own personal branding, right? I truly believe in the saying that “clothes make the man (or woman!)” and the better I look, the better I also
It was a great day for Snow Shack and K1 as the newest snow ice destination for Davao (Snow Shack) officially opened its doors to the public on the sunny afternoon of June 1, 2017. Enjoy mouth-watering snow ice desserts with chocolate, mango, red bean, cheese and other flavors as you hang out at their super cute garden cafe.
I remember when I was so cheap. I’d accept $5 for a 500-word article. I’d turn it in before deadline, and it was pre-written, written, and proofread. I started freelancing early, and I got a lot of projects. I earned okay, but I had little time for myself and I had bills to chase anyway.
99 Problems and Spaghetti ain’t one The first time I met Mitch Miller, I was wearing an evening gown. He was wearing denim pants. He exuded an air of seasoned wisdom, confidence, and uncanny humor, and he’s a breeze to talk to. Always brimming with fast wit and great insight, he’s the kind who knows what’s up, and if there are better things to whine about. Now wait ‘til you
So I was at Starbucks to get coffee for Mitch this morning. I got a card and told the frontliner to please load P500 credits into the card and use that for my purchase right away. She mistakenly loaded P300 instead. I said, okay, just load the P200 then. Then she said she can’t because the minimum top-up should be P300. I said, fix it, that’s not
The Department of Information and Communications Technology is implementing the Rural Impact Sourcing (RIS) Program which is intended to create meaningful ICT-enabled jobs in socio-economically disadvantaged areas in the country. It specifically focuses on areas where there is high population but low employment due to lack of investors. It also aims to promote the ICT-enabled jobs as high value economic activity in rural communities that are not yet ready to
I have a theory that the more successful you get, the more you should invest in quality beddings and sleepwear. And vice versa. By sleeping well, your brain rests better, and it performs better when you’re awake. Then you become more alert and more productive. So you achieve more, and become more and more successful.
