✅Write – Like how you can finish eating a cake not in a day but in a week (or two), you gotta make writing a habit and slowly work on it.
Write 500 words a day. Or 1,000. When you get your flow going, it’s sometimes easy to write over your self imposed limit.
It’s easier to map out your ideal audience (who the book is for), topics or chapters, and then commit to a certain schedule for writing.
If you have a day job and you prefer to write on the weekends, that’s good too. It just has to be a REGULAR SCHEDULE so that it’s easier to expect it and block it off every week.
Additional tip: Have your cover designed in advance so that you are more inspired to finish this book. Proofread right after, edit for better flow, let it sleep for a week, proofread again. Pay a pro, it’s worth it.
✅Publish – If it’s your first book, I highly recommend self-publishing. Well, unless you are a celebrity or a semi-celebrity and you can pitch the book idea to a publisher.
Approach your local printing press and look at the paper proof and demand a full proof before you pay for your first, say, 1,000 books.
Negotiate and offer to shout them out or refer clients to them so they give you a discount. But don’t expect anything big because you haven’t really proven how much you can sell.
✅Sell – I won’t lie to you— this will be the most difficult part in this trifecta because it will dictate the future of your book.
The cheapest way to go about this would be to go hard on social media months before you announce your book, hell, years before you even think about a book. It’s great for building your personal brand, authority, and online footprint. Be more open to doing Youtube and FB Live videos too.
If you have more time and more bandwidth for pitching, score some PR by being quoted in big publications and websites, and even print publications, local radio and TV.
You want to build a fanbase. A group of people who are DYING to hear from you. People who think, “if your free content is crushing it, imagine how much better the paid one will be?”
In terms of pricing, you have to make sure that your book is actually worth what people pay it for.
When I brainstormed on my first book, Open Bar, in 2017, I wanted to put something in it that will prompt the reader to take action. I didn’t want it to be all advice. I didn’t want it to be “just another business book”.
So I thought, why not put a worksheet at the end of every topic? So they have a guide on what to do next, and even ask themselves the right questions for brainstorming?
And so I did it, and many people said it was worth more than thrice what they paid or because of the changes that the action prompts from the book brought to their lives.
😀There you go. That’s the skinny on writing, publishing and selling a book.
Aside from being able to change people’s lives, books can be very profitable too.
🔑Let me give you an example.
A 200-page softbound book would be around P450 to print, for 100 pcs.
If you sell it for P1,500, you make P1,050 off each one.
If you sell 100 books, that’s P 105,000 profit.
(If you offer free shipping that’s around P200 each.)
Printing is expensive if you only order 100 copies so my advice would be to go for 1000.
When you sell half of that, you still profit HALF A MILLION PESOS. 💰
Push to sell out and that’s A MILLION💵
Doesn’t that sound good? 😊If you want to learn how to do this in person, here’s another good news.
💡This strategy is only ONE OUT OF THE 15 BOLT-ON BUSINESSES that you can do with a really strong market positioning.
I, along with our special guests Mitch Miller and Perry Belcher, will have an intimate workshop on February 22-23 about this topic.
The investment is only $597 (early bird pricing, literally less than 30k pesos only) until February 10, 2020.
(Remember, I just revealed how you can make half a million with ONE STRATEGY, what if we give you 15? 😉)
Check this link for more details.
It’s going to be in Quezon City, Philippines. My ONLY WORKSHOP with these guests before I go back to U.S.
Less than 20 seats left. See you there, millionaire!