I got interviewed for an article and they asked me my best tips for early-stage marketing.
Given that most businesses fail and close within the first year, I believe this is a good way to lessen the blow on that statistic.
I want you to succeed! I want you to beat the system. So I’ll start with this formula:
- Pick a business that requires zero or very minimal capital.
- Pick a business that pays you profit at the very first transaction.
- Hire a mentor. I absolutely advise hiring someone who is a 3rd party, someone experienced, and someone who will listen to you and evaluate your situation with objective eyes. And of course, someone with the ideal life that you have.
- Learn marketing. And pay attention. For me the top 3 “early-stage marketing” tactics involve: getting your first 10 testimonials/ reviews even if you are giving a small portion of the product/ service for free, the next one is to develop upsells for your first 10 paying customers and getting to know what problems they need solving, and lastly, taking advantage of social media to share updates and act as an online, 24/7 accessible “brochure”.
All of these don’t cost a lot for a new business, but if paid more attention to, it could mean a lot to a faster start.