TATERS Gaisano Mall of Davao is the 2nd Taters branch in Davao city and in Mindanao, the first being located at Abreeza Mall, JP Laurel. Both Taters branches are operated by Madayaw South Foods, Inc.
The decision to open at Gmall is a natural one, given the mall’s huge traffic and the fact that Davaoenyos are now more conscious about what they snack on whenever they go to the movies. Gaisano Mall is the perfect location to reach out to all markets, while maintaining the brand’s top position as the go-to snack bar for moviegoers. What’s more, it’s conveniently located at the heart of Gaisano Mall 8-room movie house, so you’re sure not to run too far to get your favorite snack.
Aside from being a staple cinema snack partner, Taters has widened its market coverage to include cinema-based and offsite caterings for events both big and small. The recent launch of the Junior Snack, which highlights the mini churkey burger and the mini churkey hotdog, has paved the way for a more prominent Taters presence at children’s parties. These parties are further made interesting with the introduction of Sweet Treats lollipops (in Berry and Min flavors) and Gold Cacao (gold chocolate coins).
The biggest highlight to the 4th quarter is the launch of the TWILIGHT FAMILY BUCKETS, in preparation for the worldwide screening of Part 2 of Breaking Dawn on November 16, 2012. Each bucket showcases a combination of Taters’ all-time favorites and bestsellers and is good for 3-5 persons. Every purchase of the Twilight bucket entitles the customer to a raffle ticket where s/he may win a complete DVD Collection of the Twiling Saga and other premium Taters items.
What’s more for Taters? They say new products will be introduced before the year ends. Congratulations Taters and I’ll see you at the cinemas!
Here are some pictures from the opening:
(Opening event set-up by PREP [PR, Events and Promotions])
Photos by Arch. Rey Alba