99 Problems and Spaghetti ain’t one
The first time I met Mitch Miller, I was wearing an evening gown. He was wearing denim pants.
He exuded an air of seasoned wisdom, confidence, and uncanny humor, and he’s a breeze to talk to. Always brimming with fast wit and great insight, he’s the kind who knows what’s up, and if there are better things to whine about.
Now wait ‘til you hear what he is about.
Mitch Miller is a marketing adviser to millionaires, CEOs, celebrities, and thousands of smart entrepreneurs crazy enough to listen to his rants. Regarded by others as “The King of Copy” and “the Dan Kennedy of today”, the marketing campaigns his company led generated millions for their clients over the last 10 years, including one that took someone from a respectable $178,000 a month to over 1.5 million dollars a month in less than 100 days.
His strong command in marketing and advertising is borne out of his sturdy background in copywriting, as he is easily one of many industries’ most sought-after copywriters.
I was lucky to close a 15-minute exclusive with him. And here’s how that evening went:
- What is the most difficult part of copywriting?
The most difficult part of copywriting is getting the first draft down. If people saw my first draft, everyone would be copywriting. And they would be doing it well. What most people do is that they don’t give themselves a chance to go through the mess and finish it. If you see my first draft, it’s rough, it sucks, my writing is absolutely grotesque. In the words of Kurt Vonnegut, “when I write, I feel like an armless, legless man with a crayon in his mouth”. That’s how I feel, and if people know how bad of a time I get getting that rough draft out, then less people would be giving up on themselves. You just have to do it, get that draft out, and keep going. There is NO OTHER WAY.
- What do you dislike or hate most about newbie copywriters?
HOW GOOD they say they are. There’s nothing worse than a copywriter who sucks (balls) and is trying to write a copy saying how awesome he is. Then they ask about how to get clients. Psh. You don’t do that if you’re so good, eh?
- What makes you different from other copywriters?
My personality. There are people who can write better copy than me, but there are very few people who can be all showy and build up a personality like me.
- What are your TOP 3 pieces of advice to people who want to improve their copy?
A. Proofread ruthlessly, edit, clean up your copy. Remove the unnecessary lines and sentences. Remove as much as you can.
B. Find the word “that” and REMOVE all of them. It makes you look way more pro.
C. Make sure you put intrigue and curiosity. Build up excitement, do some literary foreplay. Tease them. Don’t give it all away. What copywriting really is, is building up desire and anticipation to the point that you alleviate all the tension by getting them to BUY.
- If you weren’t a writer or a marketing guru, what/ who would you be and can you describe your life?
I would be a rockstar or a pro-wrestler, or a UFC fighter. I’d be someone who is in the spotlight, and is involved with events. Ever since I was a child, I’ve always dreamed of doing something in front of a crowd and sharing my talent.
6. If I give you $5 MILLION DOLLARS right now, how would you spend it?
I would immediately book a solo flight to meet my partner, Macaully, and we’d sit down and draw out an aggressive business plan and investment plan. I’m going to invest 80% of that money and use the remaining 20% to aggressively grow Opposed Media and do things that will expand our reach more and improve our business.
- Sex or chocolate? Sex.
- Confidence or competence? Fuck. Ah. Confidence.
- Blonde or brunette? Both. At the same time!
- Ferrari or Lamborghini? Lamborghini!
- Top or bottom? Top. Always!
- Spit or swallow? Gargle.
As you can see, Mitch Miller is equal parts fun, value-packed, and blunt. And in the world of digital marketing where anyone can be an overnight guru by re-sharing motivational quotes and paraphrasing age-old marketing books, Mitch remains to be one of the top real guys to follow.
Want a FREE COPY of Mitch’s million-dollar sales pitch recipe? Click this link before it expires. As you can see in the photo, he battled the spaghetti monsters to get this right.