I’ve been blogging for more than ten years. It started as innocent journaling and now, I’m doing commissioned projects for different sorts of brands and companies. I also do print and corporate projects—written documentation, scriptwriting, PR and marketing work–but blogging has always held a special place in my heart. With blogging, I can reach an unbelievable audience scope, and the ability to multiply my influence expands exponentially.
Today, more and more young people are also starting to take up blogging as a money-making and influence-building activity. What saddens me though, is that instead of it developing newer voices and making better writers out of them, a lot of bloggers just do simple “copy-pasting” of PR-prepared releases.
If you are one of these bloggers, don’t fret. It’s not as difficult as you think! Here, I’ve made a neat guide on how to put a personal twist on your blog entry, so your entry stands out and those PR companies love you more.
Ask Yourself – What is the purpose of the press kit?
The purpose of a press kit is to have a guide on how to write your blog entry. It is meant to introduce the product or service to you in the eyes of the owners of the company, with the assistance of their marketing team or a third party PR/ Events Agency. Remember, blogging is also storytelling, and you have to find ways to tell the story from your own point of view. This legitimizes your experience and makes you a more credible source for any sort of input that your audience requests.
Ask Yourself – What Did You Like Most About It?
What is its best feature? What is the most useful component of the product/ service to you? You have to make the review/ feature your own. Ask yourself these questions and you will see how many people can relate to you. This one is (kind of) a conversation starter because then you’re trying to tell your audience “this is what I think of it”.
Ask Yourself – What are the challenges of the product/ service?
This is usually something that the press kit won’t cover. However, it’s good to ask it from the agency, the owner or the presenter, and include it so your blog entry sounds more authentic and human. There will be times, though, that you will love everything about whatever it is that you’re writing about. So if that’s the case, instead, ask the owner what their biggest challenge in developing the company/ product/ service is. There’s usually a great story lurking around that theme.
Ask Yourself – Why will the product/ service sell?
In your own words, tell us why the product or service will sell. Why people will want/ need it. Why you want to try it out. Why people should be excited about it. You don’t need to be a marketing maven to do this, just remember to relate the product/ service to your daily life and make your blog as conversational as possible. This way, you don’t intimidate people, and you also make your article truly worth reading!
That’s it bloggers! Hopefully you were able to pick out helpful tips from this easy-to-follow guide. Let’s keep the blogosphere colorful, rich with stories and most of all, authentic! See you around, fellow netizen!