There are still a lot of people who are afraid of technology. This is bad; because technology is here to stay, and it’s truly taking the world by the storm. If you’re an entrepreneur, this is double bad.
The right gadgets, the right social media network and the right online publishing timings can easily send your business towards the way of success. Perhaps, the importance of embracing technology for a business can’t be any more emphasized. However, did you know that more than 70% of SME owners still stay away from e-commerce? Now, we know that sometimes, we are afraid to be too technical. We are scared of being ripped off, of sounding stupid or for others to know how outdated we really are. You see, the more that you avoid the latest tech innovations, the farther you’re pushing yourself towards business doom.
First off, don’t be discouraged by horror stories of web developers who don’t submit projects on time, or social media “professionals” who are only good for the first few weeks at the job. Look for service providers with great feedback. There are a lot of freelancers who are still building their names for these kinds of services so feel free to ask around and get referrals.
Next, don’t hesitate to ask as many questions as you can. Also, don’t be afraid to speak your mind. Don’t be intimidated by jargon. Dealing with another professional is largely about managing expectations, so it’s always good that you meet eye to eye with the tech professional that you’re hiring. Have pre-project consultations and discuss your goals and expected outputs with your service provider of choice.
If you own the business, delegate managing the tech project to a trusted supervisor. This way, you can have someone else (aside from you) who can be accountable for the project and can oversee operations while you’re busy with something else.
Lastly, keep in mind that it’s still a business deal so be strict about deadlines, pricing and coverage. This way, the one you’re hiring will know that you’re really there for business and he’ll less likely dilly dally. Don’t overdo it though, let him feel that if he does it right, he’ll be in for something long-term and that you’d definitely refer him to your friends. Win-win, right?
So whether it’s switching to an IP phone system or launching a social media campaign, you need to shake technology’s hands and get to know it more rather than feel intimidated by it. What do you think?