When I found out about the controversial “What’s Your Mix?” Bayo Ad, and read about the scathing remarks that flood the social media landscape, my intuition told me there was something wrong with the mega resistance. I let it sit for a few days but when I read about Bayo’s apology, that’s when I decided to give it another look. So here’s the controversial ad:
There’s also a text that goes like this:
“Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world class. We always have that fighting chance to to make it in the world arena of almost all aspects.”
Those who condemned this campaign say that the implication of this writeup was that those who are 100% Filipino (no obvious trace or mestizo/mestiza bloodline) were inferior as compared to their tisay/tisoy counterparts. My response to that is this: the focus of the ad was to put the Filipino blood at the forefront of pride. Note that they said that “the mixing and matching of different nationalities with Filipino blood” makes for a sure formula. Our blood is the secret ingredient. Our blood is beautiful and no matter which mix it ends up with, the result is always “beautiful and world class”. I think this glorification of Filipino blood is awesome. And don’t forget that they strategically gave us back the center stage by following up with a sentence that talks about Filipinos gaining solid competitive ground in “the world arena”. SO WHAT’S WRONG WITH THAT?
Moreover, spare me all the nationalist crap if you still dream of buying all those overpriced imported brands and swoon over the one who’s blonde-and-blue-eyed.
Hats off to BAYO, who apologized anyway. I’ll drop by your store and pick up a nice printed blouse over the weekend.