Last May 12, 2011 (exactly 16 days ago), Davao’s high end mall, Abreeza, opened. It’s a mall which carries many stores and brands which were only available in Cebu and Manila for so many years. For more than a year, Davaoenos tried so hard to contain their excitement for this wondermall. Being a mall rat, I personally did a countdown when the opening was only a month away!
Then, a few days before it opened, I was informed by a good friend of mine, Ria Jose, that I will be joining a group of bloggers for an afternoon of French fashion for European brands Promod and Parfois. The stores hosted “Bloggers Style for a Day”, a mini fashion show and styling contest where selected fashion and lifestyle bloggers were tasked to dress up for a certain theme.
I arrived there just on time, despite the unbelievable traffic that caused cars to congest in the Bajada area. Wow Abreeza, you did a pretty strong stir with the Davao market! I hung out with the other participants in the contest (Brendel, Tessa and Kathy) and my good friend, Melody. We were waiting for Ria to arrive because she brought the LCD projector along. We also waited around for Leah, another blogger.
The program was supposed to start at 2:30PM; Ria arrived a little late and we toured the store until a little bit after 3. Leah sent an SMS saying that she might not be able to make it because she just arrived in Davao. Instantly, Melody was the replacement and the group of 6 was complete.
We were tasked to pick a partner and work with that partner for the contest. In less than 2 breaths, the teams were created. I teamed up with Melody, Ria with Brendel, and Kathy with Tessa.
Here were the contest rules:
1. We were supposed to collaborate with only our partner for the duration of the contest.
2. We were given exactly 30 minutes to go around the stores (Promod and Parfois) and look for pieces to complete an entire outfit (accessories included).
3. Our outfit must work with the theme: French fashion comes to Davao. The theme was only given right before the contest started.
4. After 30 minutes, we must wear everything we pulled out from the stores and then do a mini-fashion show.
5. After the mini-fashion show, we were tasked to explain our outfits and why they were loyal to the previously given theme.
Mel and I knew each other deeply. We were also familiar with how the other dresses, and which clothes fit well to one another despite the fact that we have different body shapes, different complexions and different facial features. The 30 minutes they gave us was just enough for planning our entire outfits and for planning how we explain them. Um, we also ran back and forth, from Promod to Parfois, til we finally got the look right.
BTW, by the end of 30 minutes, here’s how we looked: (TA DAAAAAAAA)
Melody wore a plain Lycra spaghetti top, a white skirt with a fuchsia ribbon that just fell a little bit above the knees, a bright fuchsia brooch, brown shades, a colorful scarf worn as a headband, equally colorful wedge sandals (all from Promod) and bracelets from Parfois. She also picked a native bag from Parfois.
I wore a peasant blouse with puffed sleeves, a flowy pink skirt, a thin, caramel colored belt, open toed shoes with wedge heels (still in caramel), a dark brown wide-brimmed hat and a huge brown bag. All of these were from Promod. I also frosted myself with Victorian inspired earrings and a stylish fuchsia watch from Parfois.
As you can see, our outfits spoke of comfort and chicness. The pieces we wore were pretty basic; stuff a normal Davao kikay would wear—a plain spaghetti blouse, knee length skirts, peasant blouse. We just provided a refreshing twist to them by adding a burst of color and playing with more feminine cuts and styles. Also, these pieces were extremely comfortable and anyone can work in them even when the weather is extra warm. Even the footwear were stuff you can commute with! We wanted to show people that French fashion CAN look good in any size, weight and level of comfort. It is not something that one should be intimidated of. You don’t even need to show off skin just to be French-ly chic and fashionable! Many thanks to Promod and Parfois, French fashion is now something that Davao can embrace freely.
*surprise surprise* We won the contest and went home with goodies from Promod and Parfois. Our smiles stretched from scalp to scalp! Here’s a post-awarding pic, with the bosses from Promod and Parfois!
More event pics:
Many many thanks to Davao Bloggers for this wonderful opportunity and to Joanna Estrada of Vogue Concepts for leading and bringing the event to life! Truly it was one very French and magical afternoon! Promod and Parfois are located at the Ground floor of Abreeza Mall, Davao city.